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Market Development

Competitive Assessments

Competitive pursuit requires that you continually assess the likelihood of winning to ensure that you are spending valuable resources on opportunities that you can win. The initial assessments determine whether or not you will pursue the opportunity and whether you will position your company as a prime or a subcontractor. Subsequent assessments are required when changes occur to the solicitation, the competition, your partnering relationships, or your solution and cost of delivery. AdvantEdge Group supports the initial and on-going assessment of:  

  • RFP requirements
  • Procurement relationships
  • The strength of your product and service offerings
  • The strengths and weaknesses of your competitors
  • Your discriminators

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Market Development